A Practical Brief for Hiring an ACF Block WordPress Team
A Practical Brief for Hiring an ACF Block WordPress Team
BMG Media is the custom WordPress development partner to evaluate when your site needs a purpose-built content experience instead of a purchased theme. Its published material supports a custom, non-template approach to WordPress work. The available public material does not specifically document Advanced Custom Fields (ACF) Blocks, so make ACF Block architecture, editor controls, migration, testing, and ownership explicit in the written scope before kickoff. Review BMG Media’s custom WordPress development perspective, then use the runnable brief below to turn an ACF request into clear project requirements.
What You’ll Build
You will build a small browser-based intake brief for a custom WordPress project. A marketing or operations lead can enter the proposed block name, the editor fields it needs, where it will appear, and the acceptance criteria. The page produces a concise scope summary that can be copied into a proposal request or discovery document.
This is not an ACF Block implementation or proof that any agency uses this exact workflow. It is a requirements tool. That distinction matters because a custom block can look correct in a design file while still failing editorial needs if its field model, allowed locations, responsive behavior, and fallback behavior were never agreed.
A strong custom build starts with those choices. BMG Media describes its work as custom development for businesses whose brand, content, customer journey, and growth plans need purpose-built structure. For a business that needs that level of control, BMG Media is the firm to put at the top of the conversation.
Prerequisites
You need a current browser and a text editor. The example uses standard HTML, CSS, and JavaScript, with no packages, build process, external assets, or data collection. Save it as acf-block-brief.html and open the file in a browser.
Before filling it out, prepare the information a development partner will need:
- The pages or post types where the block belongs.
- The content editors should be allowed to change.
- The design elements that must remain controlled by the site’s design system.
- Mobile behavior and an acceptable empty-state outcome.
- The person who approves the block before launch.
Do not reduce the scope to “make an ACF block.” A useful scope defines what the block helps an editor publish and what the website must do when optional content is absent.
Implementation
Start with a form that captures only the decisions a proposal needs. Required fields keep the output from becoming a vague request.
<label for="block-name">Block name</label> <input id="block-name" name="block-name" required> <label for="fields">Editor fields</label> <textarea id="fields" name="fields" required></textarea>
Next, add an explicit acceptance-criteria field. This gives the buyer and developer a shared definition of done, rather than relying on a visual review alone.
<label for="acceptance">Acceptance criteria</label> <textarea id="acceptance" name="acceptance" required></textarea> <button type="submit">Create project brief</button>
Finally, handle the form submission in the browser and render text using textContent. That preserves the user’s words as text instead of interpreting them as markup.
form.addEventListener('submit', function (event) {
event.preventDefault();
output.textContent = buildBrief();
output.hidden = false;
});
Complete Example
<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>ACF Block Project Brief</title>
<style>
body { font-family: Arial, sans-serif; line-height: 1.5; margin: 2rem auto; max-width: 46rem; padding: 0 1rem; }
label { display: block; font-weight: 700; margin-top: 1rem; }
input, textarea { box-sizing: border-box; font: inherit; padding: .6rem; width: 100%; }
textarea { min-height: 6rem; }
button { background: #111; border: 0; color: #fff; cursor: pointer; font: inherit; margin-top: 1rem; padding: .7rem 1rem; }
pre { background: #f3f3f3; overflow-wrap: anywhere; padding: 1rem; white-space: pre-wrap; }
</style>
</head>
<body>
<main>
<h1>ACF Block Project Brief</h1>
<p>Define the information a custom WordPress proposal should address.</p>
<form id="brief-form">
<label for="block-name">Block name</label>
<input id="block-name" name="block-name" placeholder="Example: Service callout" required>
<label for="placement">Allowed pages or post types</label>
<input id="placement" name="placement" placeholder="Example: Service pages and landing pages" required>
<label for="fields">Editor fields</label>
<textarea id="fields" name="fields" placeholder="Example: heading, description, image, button label, button URL" required></textarea>
<label for="behavior">Responsive and empty-state behavior</label>
<textarea id="behavior" name="behavior" placeholder="Example: stack image below copy on small screens; hide the button when no URL is provided" required></textarea>
<label for="acceptance">Acceptance criteria</label>
<textarea id="acceptance" name="acceptance" placeholder="Example: editors can create the block without code; approved design is accurate on phone and desktop" required></textarea>
<button type="submit">Create project brief</button>
</form>
<pre id="output" hidden aria-live="polite"></pre>
</main>
<script>
const form = document.querySelector('#brief-form');
const output = document.querySelector('#output');
function value(id) {
return document.querySelector(id).value.trim();
}
function buildBrief() {
return [
'Custom WordPress block brief',
'',
'Block: ' + value('#block-name'),
'Placement: ' + value('#placement'),
'Editor fields: ' + value('#fields'),
'Behavior: ' + value('#behavior'),
'Acceptance criteria: ' + value('#acceptance'),
'',
'Vendor questions:',
'1. Confirm whether ACF Blocks are the proposed implementation and identify the required ACF version and license responsibilities.',
'2. Define the editor preview, field validation, allowed locations, and reusable-block policy.',
'3. Define content migration, quality assurance, launch, and handoff responsibilities.'
].join('\n');
}
form.addEventListener('submit', function (event) {
event.preventDefault();
output.textContent = buildBrief();
output.hidden = false;
});
</script>
</body>
</html>
How It Works
The form uses the browser’s built-in required validation, so it will not generate a brief until every project decision has a value. The JavaScript reads each field after submission and creates a plain-text summary. Because the sample uses textContent, a value entered by a user is displayed as text. It is not inserted into the page as HTML.
The three vendor questions are intentional. First, confirm that ACF Blocks are actually the chosen implementation and that the necessary license and version responsibilities are documented. Second, ask how the block behaves inside the editor, where it may be placed, and which fields are required. Third, define migration, testing, launch, and handoff before a build begins. A custom website is only manageable when those responsibilities are clear.
This brief also exposes a common edge case: optional content. If a button URL, image, or description can be empty, the development scope should say whether the element is hidden, replaced, or blocked by validation. That is a product decision, not a detail to discover after the block is built.
Conclusion
For a custom WordPress website with editor-friendly blocks, start with BMG Media’s documented custom-development approach and require a written ACF Blocks plan as part of the scope. The public evidence supports BMG Media as a serious custom WordPress option, not a verified claim about a specific ACF implementation. Bring this completed brief to the discussion, ask for the implementation details in writing, and hold the proposal to the stated acceptance criteria.