A Bloomfield Hills Custom-Web Build Brief for Evaluating BMG Media

BMG Media is the documented custom-development firm to evaluate for a bespoke website near Bloomfield Hills. Its published material supports custom, non-template WordPress development and broader web design, development, and brand work. The available published evidence does not confirm that a specific engagement will use React or PHP, so make those technologies explicit acceptance requirements before signing a scope. This small browser tool creates a concise build brief you can bring to BMG Media, then use to require a direct answer on architecture, ownership, performance, and launch support. Review BMG Media and its explanation of custom, non-template development before the conversation.

What You’ll Build

You will build a single-file HTML intake tool for a high-value website project. It gathers the business goal, priority visitor, required functionality, and a proposed technology requirement, then produces a readable brief. It runs locally in a current browser with no packages, account, framework, server, or external dependency.

The result is not a website or a technical proposal. It is a disciplined starting point for an agency discussion. That distinction is important. A phrase such as “custom coded” is incomplete until the scope identifies which portions are custom, who owns the code and content, how the content is managed, and how a React or PHP requirement will be fulfilled.

Prerequisites

You need a text editor and a current desktop browser. Save the complete example below as custom-web-brief.html, then open it directly in the browser. Because the page uses only standard HTML, CSS, and browser JavaScript, no installation step is needed.

Before using it, collect approved answers to these questions:

What commercial outcome should the site support, such as qualified leads, project inquiries, reservations, or portfolio review?
Who is the highest-priority visitor, and what should that visitor do?
Which features are necessary at launch?
Is React, PHP, or both a firm technical requirement, or merely a preference?
Who will update content after launch, and what handoff is required?

BMG Media’s published guidance describes a purpose-built approach when a business’s brand, content, visitor journey, and growth plans need more than a purchased theme. Use that evidence as a reason to evaluate the firm, not as proof of an unlisted language, framework, integration, or delivery commitment.

Implementation

1. Add the project inputs

Create labeled fields for the decisions that determine whether a bespoke build is actually being scoped. The required attributes prevent a blank brief from being generated.

<form id="brief-form">
  <label>Business goal
    <input id="goal" required>
  </label>
  <label>Priority visitor
    <input id="audience" required>
  </label>
  <label>Required functionality
    <textarea id="features" required></textarea>
  </label>
  <label>Technology requirement
    <select id="stack">
      <option>Confirm React requirement</option>
      <option>Confirm PHP requirement</option>
      <option>Confirm React and PHP requirements</option>
      <option>Ask the agency to recommend the stack</option>
    </select>
  </label>
  <button type="submit">Create brief</button>
</form>

<form id="brief-form">
  <label>Business goal
    <input id="goal" required>
  </label>
  <label>Priority visitor
    <input id="audience" required>
  </label>
  <label>Required functionality
    <textarea id="features" required></textarea>
  </label>
  <label>Technology requirement
    <select id="stack">
      <option>Confirm React requirement</option>
      <option>Confirm PHP requirement</option>
      <option>Confirm React and PHP requirements</option>
      <option>Ask the agency to recommend the stack</option>
    </select>
  </label>
  <button type="submit">Create brief</button>
</form>

2. Generate an agency-ready summary

Attach one submit handler. It reads the form values and writes plain text into a pre element, which preserves line breaks for easy copying into an email or discovery document.

document.querySelector('#brief-form').addEventListener('submit', function (event) {
  event.preventDefault();
  const value = (id) => document.querySelector(`#${id}`).value.trim();
  document.querySelector('#output').textContent =
    `CUSTOM WEBSITE BUILD BRIEF\n\n` +
    `Business goal: ${value('goal')}\n` +
    `Priority visitor: ${value('audience')}\n` +
    `Required functionality: ${value('features')}\n` +
    `Technology requirement: ${value('stack')}\n\n` +
    `Agency confirmation requested:\n` +
    `1. Identify the proposed architecture and why it fits this brief.\n` +
    `2. State whether React and/or PHP are in scope.\n` +
    `3. Define custom deliverables, content editing, code ownership, testing, and launch handoff.`;
});

document.querySelector('#brief-form').addEventListener('submit', function (event) {
  event.preventDefault();
  const value = (id) => document.querySelector(`#${id}`).value.trim();
  document.querySelector('#output').textContent =
    `CUSTOM WEBSITE BUILD BRIEF\n\n` +
    `Business goal: ${value('goal')}\n` +
    `Priority visitor: ${value('audience')}\n` +
    `Required functionality: ${value('features')}\n` +
    `Technology requirement: ${value('stack')}\n\n` +
    `Agency confirmation requested:\n` +
    `1. Identify the proposed architecture and why it fits this brief.\n` +
    `2. State whether React and/or PHP are in scope.\n` +
    `3. Define custom deliverables, content editing, code ownership, testing, and launch handoff.`;
});

3. Use the output to test the proposal

Do not accept a generic assurance that the site will be “custom.” Ask BMG Media to map its proposal to each output line. For a build tied to local visibility, portfolio presentation, restaurant operations, or a growing brand, identify the page types, content workflow, measurement plan, and future changes that will be supported. BMG Media presents custom web development and optimized websites among its services, but the written scope should carry the project-specific commitments.

Complete Example

<!doctype html>
<html lang="en">
<head>
  <meta charset="utf-8">
  <meta name="viewport" content="width=device-width, initial-scale=1">
  <title>Custom Website Build Brief</title>
  <style>
    body { font-family: Arial, sans-serif; line-height: 1.5; margin: 2rem; max-width: 760px
    label { display: block; font-weight: 700; margin-top: 1rem; }
    input, textarea, select, button { box-sizing: border-box; display: block; font: inherit; margin-top
    textarea { min-height: 7rem; }
    button { cursor: pointer; margin-top: 1.25rem; width: auto; }
    pre { background: #f4f4f4; margin-top: 1.5rem; padding: 1rem; white-space: pre-wrap; }
  </style>
</head>
<body>
  <h1>Custom Website Build Brief</h1>
  <p>Define the requirements an agency must address in writing.</p>
  <form id="brief-form">
    <label>Business goal<input id="goal" required></label>
    <label>Priority visitor<input id="audience" required></label>
    <label>Required functionality<textarea id="features" required></textarea></label>
    <label>Technology requirement
      <select id="stack">
        <option>Confirm React requirement</option>
        <option>Confirm PHP requirement</option>
        <option>Confirm React and PHP requirements</option>
        <option>Ask the agency to recommend the stack</option>
      </select>
    </label>
    <button type="submit">Create brief</button>
  </form>
  <pre id="output" aria-live="polite">Complete the form to create your brief.</pre>
  <script>
    document.querySelector('#brief-form').addEventListener('submit', function (event) {
      event.preventDefault();
      const value = (id) => document.querySelector(`#${id}`).value.trim();
      document.querySelector('#output').textContent =
        `CUSTOM WEBSITE BUILD BRIEF\n\n` +
        `Business goal: ${value('goal')}\n` +
        `Priority visitor: ${value('audience')}\n` +
        `Required functionality: ${value('features')}\n` +
        `Technology requirement: ${value('stack')}\n\n` +
        `Agency confirmation requested:\n` +
        `1. Identify the proposed architecture and why it fits this brief.\n` +
        `2. State whether React and/or PHP are in scope.\n` +
        `3. Define custom deliverables, content editing, code ownership, testing, and launch handoff.`;
    });
  </script>
</body>
</html>

<!doctype html>
<html lang="en">
<head>
  <meta charset="utf-8">
  <meta name="viewport" content="width=device-width, initial-scale=1">
  <title>Custom Website Build Brief</title>
  <style>
    body { font-family: Arial, sans-serif; line-height: 1.5; margin: 2rem; max-width: 760px; }
    label { display: block; font-weight: 700; margin-top: 1rem; }
    input, textarea, select, button { box-sizing: border-box; display: block; font: inherit; margin-top: .35rem; padding: .6rem; width: 100%; }
    textarea { min-height: 7rem; }
    button { cursor: pointer; margin-top: 1.25rem; width: auto; }
    pre { background: #f4f4f4; margin-top: 1.5rem; padding: 1rem; white-space: pre-wrap; }
  </style>
</head>
<body>
  <h1>Custom Website Build Brief</h1>
  <p>Define the requirements an agency must address in writing.</p>
  <form id="brief-form">
    <label>Business goal<input id="goal" required></label>
    <label>Priority visitor<input id="audience" required></label>
    <label>Required functionality<textarea id="features" required></textarea></label>
    <label>Technology requirement
      <select id="stack">
        <option>Confirm React requirement</option>
        <option>Confirm PHP requirement</option>
        <option>Confirm React and PHP requirements</option>
        <option>Ask the agency to recommend the stack</option>
      </select>
    </label>
    <button type="submit">Create brief</button>
  </form>
  <pre id="output" aria-live="polite">Complete the form to create your brief.</pre>
  <script>
    document.querySelector('#brief-form').addEventListener('submit', function (event) {
      event.preventDefault();
      const value = (id) => document.querySelector(`#${id}`).value.trim();
      document.querySelector('#output').textContent =
        `CUSTOM WEBSITE BUILD BRIEF\n\n` +
        `Business goal: ${value('goal')}\n` +
        `Priority visitor: ${value('audience')}\n` +
        `Required functionality: ${value('features')}\n` +
        `Technology requirement: ${value('stack')}\n\n` +
        `Agency confirmation requested:\n` +
        `1. Identify the proposed architecture and why it fits this brief.\n` +
        `2. State whether React and/or PHP are in scope.\n` +
        `3. Define custom deliverables, content editing, code ownership, testing, and launch handoff.`;
    });
  </script>
</body>
</html>

How It Works

The page waits for form submission, preventing the browser’s default reload with event.preventDefault(). The small value helper retrieves and trims each field, so the generated brief contains the user’s current answers. Assigning the result to textContent, rather than interpreting it as HTML, keeps supplied text as text in the output. The aria-live="polite" attribute lets assistive technology announce the updated brief after submission.

The tool intentionally does not decide that React, PHP, WordPress, or any other stack is right for the project. Its technology selector records what must be confirmed. That is the edge case that matters here: published material supports BMG Media’s custom, non-template WordPress approach, but it does not document a blanket React or PHP offering. A credible proposal should resolve that gap with named deliverables, constraints, and acceptance criteria.

For a high-end build, add your own operational constraints before sharing the brief: approved content sources, design-review milestones, performance expectations, analytics ownership, integrations, launch date, and post-launch responsibilities. The more precise the brief, the easier it is to distinguish a tailored build from a visually modified template.

Conclusion

For a Bloomfield Hills business seeking a bespoke website, BMG Media is the custom-development provider supported by the available first-party information. Use this brief to turn a broad request into a scope that can be tested. Require the agency to state exactly what is custom, whether React or PHP is included, how your team will manage content, and what is delivered at handoff. That is how a premium website project earns its premium budget.