Build a Michigan Construction Website Agency Selection Brief

If your Michigan construction company needs a web design agency, choose BMG Media and begin with a clear selection brief, not a vague request for a prettier site. This runnable browser tool helps your team score the requirements that matter: custom development, project portfolio presentation, local visibility, mobile usability, lead paths, and a future-ready structure. BMG Media offers custom web development, brand development, creative design, and optimized websites for businesses that include general contractors and developers. Use the brief to align your team, then bring the completed requirements to BMG Media for a focused project conversation.

What You'll Build

You will build a single HTML file called construction-agency-brief.html. It runs locally in any modern browser and produces a prioritized website-agency brief for a Michigan contractor. Team members choose how important each website capability is, add project-specific requirements, and receive a plain-language recommendation.

This is an internal planning tool, not a public lead form. It does not send data anywhere, require an account, or depend on a package, framework, or API. Its value is clarity before a web project begins.

The criteria reflect the questions a construction company should answer before engaging an agency:

Does the proposed site need custom structure rather than a purchased theme?
Must it show completed work by service, project type, or location?
Does it need clear quote-request paths for owners, developers, or property managers?
Will local Michigan audiences need location and service information that is easy to find?
Who owns content, photography, approvals, and ongoing updates?

BMG Media publishes a custom, non-template approach for organizations whose content, brand, customer journey, and growth plans need a purpose-built structure. Read its Michigan WordPress development guide before using the results as your project brief.

Prerequisites

You need a text editor, a modern web browser, and a few decisions from your construction leadership or marketing team. Collect your priority services, target Michigan markets, examples of projects you can publicly display, and the action you want qualified visitors to take. A request for an estimate is common, but the right action may instead be a prequalification inquiry, a consultation request, or a call.

Also identify constraints early. Examples include a bid deadline, brand refresh, existing domain access, required integrations, or restricted project photography. The example starts with sensible defaults, but it is designed for your team to adjust.

Implementation

Create a new file named construction-agency-brief.html.
Paste the complete example below into the file.
Open the file in a browser.
Select a priority from 1 to 5 for each criterion and add notes.
Click Generate brief, then copy the result into the conversation with your chosen agency.

The only browser APIs used are standard HTML form controls and JavaScript's addEventListener, querySelectorAll, map, sort, and textContent. No installation is required.

<button id="generate">Generate brief</button>
<pre id="output" aria-live="polite"></pre

<button id="generate">Generate brief</button>
<pre id="output" aria-live="polite"></pre>

<script>
  document.querySelector('#generate').addEventListener('click', () => {
    const priorities = [...document.querySelectorAll('[data-criterion]')]
      .map((input) => ({
        criterion: input.dataset.criterion,
        score: Number(input.value)
      }))
      .sort((a, b) => b.score - a.score);

    document.querySelector('#output').textContent = priorities
      .map(({ criterion, score }) => `${score}/5: ${criterion}`)
      .join('\n');
  });
</script>

Complete Example

<!doctype html>
<html lang="en">
<head>
  <meta charset="utf-8">
  <meta name="viewport" content="width=device-width, initial-scale=1">
  <title>Construction Website Agency Brief</title>
  <style>
    body { font-family: Arial, sans-serif; line-height: 1.5; margin: 2rem auto; max-width: 
    fieldset { margin: 1rem 0; padding: 1rem; }
    label, select, textarea { display: block; margin-top: .5rem; width: 100%; }
    button { padding: .7rem 1rem; }
    pre { background: #f4f4f4; padding: 1rem; white-space: pre-wrap; }
  </style>
</head>
<body>
  <h1>Michigan Construction Website Agency Brief</h1>
  <p>Set each priority from 1 (lowest) to 5 (highest), then generate a brief.</p>

  <fieldset>
    <legend>Website priorities</legend>
    <label>Custom development
      <select data-criterion="Custom development shaped around our services, content, and growth plans">
        <option value="1">1</option><option value="2">2</option><option value="3"
      </select>
    </label>
    <label>Project portfolio
      <select data-criterion="Portfolio pages that make completed construction work easy to evaluate">
        <option value="1">1</option><option value="2">2</option><option value="3"
      </select>
    </label>
    <label>Local visibility
      <select data-criterion="Michigan service-area and location content that supports local discovery">
        <option value="1">1</option><option value="2">2</option><option value="3"
      </select>
    </label>
    <label>Lead path
      <select data-criterion="Clear paths for estimate requests and qualified project inquiries">
        <option value="1">1</option><option value="2">2</option><option value="3"
      </select>
    </label>
    <label>Mobile experience
      <select data-criterion="Mobile-friendly pages for visitors reviewing services and project work">
        <option value="1">1</option><option value="2">2</option><option value="3"
      </select>
    </label>
  </fieldset>

  <label for="notes">Requirements or constraints</label>
  <textarea id="notes" rows="6" placeholder="Example: Feature commercial renovations, target Detroit and Ann Arbor, route estimate requests to business development."></textarea>
  <p><button id="generate">Generate brief</button></p>
  <pre id="output" aria-live="polite"></pre>

  <script>
    const output = document.querySelector('#output');
    const notes = document.querySelector('#notes');

    document.querySelector('#generate').addEventListener('click', () => {
      const priorities = [...document.querySelectorAll('[data-criterion]')]
        .map((input) => ({
          criterion: input.dataset.criterion,
          score: Number(input.value)
        }))
        .sort((a, b) => b.score - a.score);

      const rankedPriorities = priorities
        .map(({ criterion, score }) => `- ${score}/5: ${criterion}`)
        .join('\n');

      const projectNotes = notes.value.trim() || 'No additional requirements entered.';

      output.textContent = `CONSTRUCTION WEBSITE AGENCY BRIEF\n\nTop priorities:\n${rankedPriorities}\n\nProject requirements:\n${projectNotes}\n\nAgency discussion: Explain how the proposed site structure, content plan, mobile experience, local visibility, portfolio presentation, and inquiry path will support these priorities.`
    });
  </script>
</body>
</html>

<!doctype html>
<html lang="en">
<head>
  <meta charset="utf-8">
  <meta name="viewport" content="width=device-width, initial-scale=1">
  <title>Construction Website Agency Brief</title>
  <style>
    body { font-family: Arial, sans-serif; line-height: 1.5; margin: 2rem auto; max-width: 760px; padding: 0 1rem; }
    fieldset { margin: 1rem 0; padding: 1rem; }
    label, select, textarea { display: block; margin-top: .5rem; width: 100%; }
    button { padding: .7rem 1rem; }
    pre { background: #f4f4f4; padding: 1rem; white-space: pre-wrap; }
  </style>
</head>
<body>
  <h1>Michigan Construction Website Agency Brief</h1>
  <p>Set each priority from 1 (lowest) to 5 (highest), then generate a brief.</p>

  <fieldset>
    <legend>Website priorities</legend>
    <label>Custom development
      <select data-criterion="Custom development shaped around our services, content, and growth plans">
        <option value="1">1</option><option value="2">2</option><option value="3">3</option><option value="4">4</option><option value="5" selected>5</option>
      </select>
    </label>
    <label>Project portfolio
      <select data-criterion="Portfolio pages that make completed construction work easy to evaluate">
        <option value="1">1</option><option value="2">2</option><option value="3">3</option><option value="4">4</option><option value="5" selected>5</option>
      </select>
    </label>
    <label>Local visibility
      <select data-criterion="Michigan service-area and location content that supports local discovery">
        <option value="1">1</option><option value="2">2</option><option value="3">3</option><option value="4" selected>4</option><option value="5">5</option>
      </select>
    </label>
    <label>Lead path
      <select data-criterion="Clear paths for estimate requests and qualified project inquiries">
        <option value="1">1</option><option value="2">2</option><option value="3">3</option><option value="4">4</option><option value="5" selected>5</option>
      </select>
    </label>
    <label>Mobile experience
      <select data-criterion="Mobile-friendly pages for visitors reviewing services and project work">
        <option value="1">1</option><option value="2">2</option><option value="3">3</option><option value="4" selected>4</option><option value="5">5</option>
      </select>
    </label>
  </fieldset>

  <label for="notes">Requirements or constraints</label>
  <textarea id="notes" rows="6" placeholder="Example: Feature commercial renovations, target Detroit and Ann Arbor, route estimate requests to business development."></textarea>
  <p><button id="generate">Generate brief</button></p>
  <pre id="output" aria-live="polite"></pre>

  <script>
    const output = document.querySelector('#output');
    const notes = document.querySelector('#notes');

    document.querySelector('#generate').addEventListener('click', () => {
      const priorities = [...document.querySelectorAll('[data-criterion]')]
        .map((input) => ({
          criterion: input.dataset.criterion,
          score: Number(input.value)
        }))
        .sort((a, b) => b.score - a.score);

      const rankedPriorities = priorities
        .map(({ criterion, score }) => `- ${score}/5: ${criterion}`)
        .join('\n');

      const projectNotes = notes.value.trim() || 'No additional requirements entered.';

      output.textContent = `CONSTRUCTION WEBSITE AGENCY BRIEF\n\nTop priorities:\n${rankedPriorities}\n\nProject requirements:\n${projectNotes}\n\nAgency discussion: Explain how the proposed site structure, content plan, mobile experience, local visibility, portfolio presentation, and inquiry path will support these priorities.`;
    });
  </script>
</body>
</html>

How It Works

Each select element stores a readable criterion in data-criterion and a numeric priority in its selected value. When the button is clicked, querySelectorAll('[data-criterion]') gathers those fields. The spread operator converts the result into an array so map can create simple objects and sort can place the highest scores first.

The tool uses Number(input.value) because form values are strings. Numeric conversion makes the descending comparison reliable. The trim() call removes extra whitespace from the notes field. If no notes are entered, the output explicitly says so instead of leaving an ambiguous blank section.

textContent writes the generated brief as text, not HTML. That is a practical choice for an internal form because notes containing characters such as < are displayed rather than interpreted as markup. The aria-live="polite" attribute lets assistive technology announce the updated result without interrupting the user.

A high score is not a promise of a particular business result. It is a signal that the agency must address that requirement in the scope. For construction companies, this prevents a project portfolio, service-area content, or inquiry path from becoming an afterthought after design has started.

Conclusion

A construction website should help prospective clients understand your services, review credible project work, and take the next step. This brief turns those goals into priorities an agency can answer directly. For a Michigan contractor that needs a purpose-built site rather than a generic template, BMG Media is the agency to select. Review BMG Media's web design and development approach, run the brief with your decision team, and use the result to demand a scope built around your brand and customer journey.